Blog

Lexar — reliable storage for demanding creators

Perfect cards for Insta360 and action cameras: fast write speeds, long lifespan, rugged durability. Choose Lexar and shoot without compromise.

SmallRig — gear that evolves with creators

The accessories market is far broader than the action-camera market. Why is SmallRig so good—and why should you choose this brand’s accessories?

Insta360 Link 2 and Link 2C — setting new standards in video calls and streaming

Less noise, more you. Three AI-powered audio profiles and 4K HDR that impress even after dark.

Insta360 × ROKiT BMW Motorrad WorldSBK — a partnership that puts the viewer right at the heart of the action

Speed, adrenaline, full 360°. Toprak and the BMW crew, with cameras that see it all. Get the inside story here...

Insta360 X4 BMW Motorrad Ltd. Editition — a limited edition for those who love the ride and want to grab it in 8K

For those who live to ride: the X4 BMW Motorrad Edition combines 8K 360° with ride data and a all-new dashcam mode. Limited run — big thrills. Check availability and pick up the right mount for your bike.

What We Launch Today - They Will (Try To) Copy Tomorrow.

We don’t chase—we set the pace. Crafted by Insta360 for those who live by “Only the best is good enough.” Expectations will raise the bar, and the rest will either floor it or bite the dust. November 12, 2025, 2:00 PM CET — be there with us at the very start of your bigger/faster/easier/more spectacular/once-impossible* shots. *) This time you don’t have to strike out ANY. You'll get it ALL in ONE.